How to Get Christmas Light Installation Leads (Without Paying an Agency Retainer)
2026-09-08 · 6 min read · Light Designer
Their photoAI designThe problem with 'get more leads'
Most lead advice for holiday lighting boils down to 'run Facebook ads' or 'hire an agency.' Both work, and both cost you money whether or not a single homeowner books. The season is 10 weeks long. You need channels that convert traffic you already have, and paid channels where you only pay for a homeowner who actually raised their hand.
1. Give homeowners a reason to engage: let them design their own house
A 'Get a Quote' button asks the homeowner to do work. A 'See your house lit up' button offers them something fun. Light Designer gives every Pro member a branded design page — homeowners upload a photo, pick a style, and see their own house rendered. Every design is a lead in your pipeline, with contact info and a quote attached. Put that link everywhere.
2. Yard signs and door hangers that link to the visualizer
A QR code to your branded design page turns every install into a billboard that captures neighbors. 'See what YOUR house would look like' outperforms 'Call for a free estimate' because it's instant and it's about them.
Their photoAI design3. Google Business Profile
Claim it, add photos of finished installs every week in season, and ask every happy customer for a review the day the lights go up. Light Designer pulls your Google reviews onto your proposals automatically, so every review does double duty.
4. Facebook and Instagram ads with before/after renders
The single highest-performing ad creative in this category is a real before/after of a local house. Use your own renders. Keep the copy short: 'This is a home in [City] — want to see yours? Tap to design it free.' Send the click to your branded design page, not your homepage.
Their photoAI design5. Pay-per-lead programs
Instead of funding an ad account and hoping, Light Designer runs the national campaigns and you pay per lead delivered to your service area — $25 for a homeowner who requested installation, $10 for one who explored a design. Bad leads are refunded. You fund a wallet, set your capacity, and leads flow until you pause. No retainer, no learning-phase burn on your card.
6. Past customers
Your best lead is last year's customer. Send the Year-2 price with their own render from last season in September, before anyone else calls them.
7. Follow up like you mean it
Half of lost jobs are proposals nobody chased. Set a follow-up date on every lead and let the software remind you. The installer who calls back on day three wins the job the day-one installer forgot about.
