Permanent LED vs Seasonal Christmas Lights: Which Should Your Installation Business Sell?
2026-09-08 · 6 min read · Light Designer
Their photoAI designTwo products, two economics
Seasonal C9 work: $800–$3,000 tickets, a ten-week sales window, recurring Year-2 revenue, and a takedown in January. Permanent LED trim: $5,000–$20,000 tickets, a year-round sales window, one install, and app-controlled color that homeowners use for every holiday. One is volume; the other is ticket size.
Why seasonal is still the backbone
It's the easiest sale in home services. The homeowner already wants lights, the decision is emotional, and the re-hang is nearly pure margin. A crew that hangs 150 houses in November has a business. Don't abandon it.
Why permanent fills the other nine months
Permanent lighting sells in March as well as it sells in October. One permanent job pays for a year of software many times over. It also raises your average ticket, which makes paid lead generation dramatically more profitable — a $25 lead against a $12,000 job is a rounding error.
Their photoAI designSell both from one design
Homeowners don't know which they want until they see it. Light Designer renders both seasonal and permanent styles on the same photo and quotes them at your separate per-foot rates, so you can present a $2,400 seasonal option and a $9,800 permanent option side by side. You choose which services your company offers; your proposals and branded page only show what you sell. Permanent isn't a separate product or an upcharge — it's included in the same $50/mo membership.
What to do this season
Keep selling seasonal. On every seasonal proposal, include a permanent render and price as an option. A percentage of homeowners will upgrade on the spot, and every one who doesn't now knows you do permanent when they're ready in spring.
Their photoAI design
